Marketing Strategies for Research4Life Resources

Basic training aiming to give marketing tips and tactics to educate and inform users about the full potential of Research4Life and its resources. Contents of this module include:

• Discussion of the concept of marketing
• Strategies for the implementation of a marketing plan
• Development of a Research4Life resources marketing plan for your institution

Format: ppt
Size: 578 KB

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Information Literacy Academic & Research Level

Information literacy is knowing when and why you need information, where to find it, and how to evaluate, use, and communicate it in an ethical manner. Contents of this module include:

• Background, definition of information literacy
• Information seeking strategies (Google generation)
• Information literacy & higher education
• Instructional concepts
• Exercises

Format: ppt
Size: 3.3 MB

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Strategies for Managing Change – regarding the adoption/use of
Research4Life Resources

How changes and innovations are implemented in an organisation is critical for the successful adoption of new information resources. This module reviews several models and concepts for managing change and gives strategies on how to apply these methodologies to an institutional setting regarding the adoption of Research4Life resources.

Format: ppt
Size: 647 KB

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